Papers/Publications

The Reptile Brain, Mammal Heart and Mind of the Juror July 2010

*By Jill P. Holmquist

Does Jury Size Still Matter May 2010

*By Jill P. Holmquist

The History, Science and Practice of the Number in the Box 2009

*By Jill P. Holmquist

Focus Groups, Jury Questionnaires and Trial Consultants 2008

*Co-authored with our colleagues Richard Jenson and attorney William Edwards, III of  The Edwards Law Firm

Winning Trial Strategies 2007

*Co-authored with attorney Craig Simon of Berger Kahn

Mastering the Bad Faith Trial 2006

*Co-authored with attorney Craig Simon of Berger Kahn

Envisioning Persuasion 2005

*Co-authored with our colleague Rodney Jew of CDS Strategy Consulting

Stack and Sway vs. Strike and Sing 2003

*Co-authored with our colleague Richard Jenson of Jenson Research & Communications

Preparation for a Jury – Understanding Juror Biases 2001

*Co-authored with our colleague Richard Jenson of Jenson Research & Communications

Uses of Focus Groups in Litigation Research 2000

*Co-authored with our colleague Richard Jenson of Jenson Research & Communications

When Good People Do Bad

*By Jill K. Peterson, Esq. and Martin Q. Peterson, Ph.D.